Digital Campaigns


The #Notmytype campaign was conceptualized for World Diabetes Day 2014. The idea was to drive awareness about this insidious disease that can impact anyone out there, showcase the success of people who are living with diabetes and drive others to visit Fortis facilities on the World Diabetes Day to get a free random sugar test. The digital outreach was meant to maximize the number of registrations for random sugar test at SRL facilities across designated cities and drive views for the main campaign promotion video.

Campaign Planning

Fortis Healthcare wanted to set a Guiness World record for free random blood sugar test on the World Diabetes Day. We proposed the theme of the campaign #NOTMYTYPE to sensitize people about lifestyle choices that they make & how it impacts them. You need to know the diabetes to fight the disease.

Social Content to inform & ask people to say #NotMyType to unhealthy lifestyle.

Helping drive signups for the free blood sugar test on the world diabetes day.

Promoting the campaign video which was produced, featuring celebrities endorsing the underlying thought.

Referral driven lead generation to target for exponential growth in the campaign window.

Make the choice

cut out the fizzy drinks!

Infographics & Campaign Creatives

Campaign Planning

Fortis Escorts wanted to carry out Free Blood pressure checks on World Heart Day 2015. We proposed to tie this up with carrying out preliminary Cardiac Risk Assessment Test, where part of it can be complimentary and high ticket tests/consults can be carried out on basic cost.

Social Content push to inform & sensitize why Risk Assessment is important.

Hyperventilation one of the major causes of CVD. Pushing conversations around it.

Following up with registered users to sign up for 1 to 1 interactions at Fortis Escorts.

Referral driven lead generation to target for exponential growth in the campaign window.

Campaign Creatives

Case Study