Fortis Mamma Mia is a premium pre-natal & post-natal care center for women which introduces them to a whole new world of fitness, lifestyle & holistic well-being during & post pregnancy. Buzz tribe got on board to help Mamma Mia get their digital presence out of a state of inertia & articulate the brand idea of empowering young parents with information & enabling women to embark on the journey of motherhood.
Also, the communication design & content strategy was overhauled to be in sync with the brand promise. Series of customized digital content as how-tos, infographs and expert blogs were introduced and received great response from the community.
Moving away from a “doctor led “approach which most healthcare/hospital brand get trapped by, we decided to lead with a lifestyle imagery to connect with the audience.
The audience was largely urban, educated women who were looking for a trusted partner to hand hold them through their pregnancy.
We created a brand outreach campaign which featured webisodes that traces the pregnancies of three expecting moms, following them through their highs & lows, trials and tribulations right from the first trimester up until birth.
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