Fortis Mamma Mia is a premium pre-natal & post-natal care center for women which introduces them to a whole new world of fitness, lifestyle & holistic well-being during & post pregnancy. Buzz tribe got on board to help Mamma Mia get their digital presence out of a state of inertia & articulate the brand idea of empowering young parents with information & enabling women to embark on the journey of motherhood.
Also, the communication design & content strategy was overhauled to be in sync with the brand promise. Series of customized digital content as how-tos, infographs and expert blogs were introduced and received great response from the community.
Moving away from a “doctor led “approach which most healthcare/hospital brand get trapped by, we decided to lead with a lifestyle imagery to connect with the audience.
The audience was largely urban, educated women who were looking for a trusted partner to hand hold them through their pregnancy.
We created a brand outreach campaign which featured webisodes that traces the pregnancies of three expecting moms, following them through their highs & lows, trials and tribulations right from the first trimester up until birth.
Thanks for downloading this case study. Hope this helps you out in your marketing endeavors.
We can always connect to discuss this project in detail, or for that matter, any business requirements you may have where buzztribe can support you.
Drop in a line at email@example.com, and we will get in touch with you.Cheers