When Subway India approached us in the last quarter of 2012, they had taken some baby steps on social media and were finding it tough to manage consumer complaints in the absence of a well-defined social CRM model for franchisees spread across India. In last 5 years, the brand’s social presence has grown close to a million fans and a streamlined process to address both consumer appreciation & grievance is in place to keep track of all conversations around the brand.
Smart plug & play applications were created to showcase the ongoing in-store offers & other goodies that Subway rolls out. The association is a budding partnership between an international giant who appreciates our enthusiasm & ideas for marketing the brand online.
Lifestyle imagery around categories brand associates
with - outdoors, fitness, etc. are being weaved in social communication to ensure that a cohesive narrative is built around each campaign.
We are also involved with digital creative production for campaign customized gifs, and animated units to engage with the audience.
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